Shoes follow in the footsteps of “animation”


Big Red Shoes, MSCHF.

Once exposed, on February 6, they were the subject of countless memes, these distorted images calibrated to attract attention on social networks. Montages like the ones we see worn by the late Elizabeth II. Called the Big Red Boots, the big vermilion boots designed by the MSCHF team in New York are inspired by BootsAstro boyOsamu Tezuka manga character. Instantly recognizable, is it practical? “Going down the stairs is treachery, as if you are in danger of being overthrown.” discourage him Wall Street Journal, which enables the reporter to slide his feet inside “spongy” from the husband.

whatever. Pushing the cartoonish effect to the limit, MSCHF, already noted in 2021 for its (fake) leather Birkenstocks (original) Hermès bags, has succeeded. Fifteen days after the red rubber model was released, the label made it through Generating the equivalent of $14.8 million [soit 14 millions d’euros] from the influence of the media, Says one within the Launchmetrics data platform.

Looks like a cartoon character

This feeling is complemented by the dedication to the “cartoon” phenomenon of the shoe, which has been developing for several months. Exuberant pumps in the style of Minnie Mouse at Loewe, fluorescent and transparent sneakers that give the illusion that the wearer has the ability to walk on water at Botter, pink candy platforms at Shang Xia … The spring-summer 2023 collections are full of unexpected proposals that offer adults who look like cartoon characters.

Potter, spring-summer 2023 collection.
Loewe x Minnie Mouse, spring-summer 2023 collection.

While it is common for brands in stores to offer brand-wise variations and more models on display, this kind of extravagance “It comes straight from the catwalk and is sought after by fashion customers who want a shoe that throws on,” she says. Liane Wiggins, women’s clothing buyer for Matches Fashion, notes: “At the fore since we’ve seen the recent return of ready-made tailoring, sober and well-made. This can encourage you to invest in willingly flashy shoes to liven up your look.” And she points out an appetite among consumers of the online sales site for teen girls (Bulla Babies by Nodaleto), or pumps with bows that don’t reference Jessica Rabbit (Agata by Gucci, Bow sandals by Loewe).

Read the survey: The material is reserved for our subscribers From “Candy” to “Naruto”, how manga conquered France

“I’ve always been a manga fan,” For this, she was able to discuss with the author of the saga, Naoko Takeuchi, before giving life in 3D thanks to an Italian industry, to specific shoes for the heroines animation. a result ? Iridescent shoes with heels, green lace-up shoes, sky blue patent leather shoes … “Shoes have always been instrumental in the transformation of superheroes,” Sandra Choi confirms.

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