Pictures, another revolution in generative artificial intelligence


One revolution can mask another. Unlike chatbots like ChatGPT, artificial intelligence (AI)-powered graphic design platforms haven’t been the subject of a planetary buzz. But the increasingly successful mastery of generative technologies in the field of images could change the world just as much as the ingenuity of new chatbots.

warns Stephen Mallard, author of Disruption. Posted by Dunod. Even if the technology does not exist yet and it still relies on written instructions by man.

Image created from scratch

Nine months after the first public tests of its platform, Midjourney Lab has just unveiled the fifth version of its algorithm. Like its predecessors and competitors’ programs Open AI Or Stable Diffusion, it creates from scratch an image from a written description (eg “A car by the sea at sunset”). Among other things, the V5 offers “significantly higher image quality,” “a wider stylistic range,” and “support for smooth textures,” according to the US startup’s Twitter message showcasing its new tool.

For ChatGPT, The stakes are huge for multiple professions and in multiple sectors of activity. Already, preliminary experiments open up enormous prospects.

Generate videos

In the world of online advertising, simple and fast generation of images, especially video, is of interest to social networks. A few weeks ago, the French Meta teams worked with Peugeot to add some AI-generated introductory footage into a short video promoting a new car from the brand.

On a larger scale, AI can facilitate the creation of video content by users and advertisers, while social networks are increasingly promoting this format, at the expense of images and text. Even if questions about copyright and especially moderation arise around the technology carries risks of identity theft.

The first page of time

Advertising agencies are already obsessed with this phenomenon. For her client Nestlé, Ogilvy used OpenAI’s Dall-E technology to pull off a coup: He created, in the style of painter Vermeer, an entire collection around the Dutch painter’s famous milkmaid that serves as a symbol for the Swiss brand. Another example, Coca-Cola’s latest video spot, mixes real footage and images from artificial intelligence throughout.

But other photos and illustrations are not left out. Whether for adverti*****ts or to accompany articles, the media is obsessed with technology. In the United States, Cosmopolitan and Time commissioned magazine covers for Dall-E. In France, tech site Frandroid (Ebra) is working on Midjourney to create new graphics by Elon Musk and other Tim Cooks.

Generative design in industry

The impact of generative AI on image will not stop in the media world. In the industrial world, in construction, “it’s a new life for all visual creativity,” notes Stefan Rueder, founder of AI Builder. While he acknowledges that his clients are just beginning to take an interest in this part of the AI ​​phenomenon, he has no doubt that they will come here with their plans and schemes. “With generative AI, an IT developer saves 25% of his time, and it will be the same for architects or engineers when algorithms incorporate engineering constraints and can be fed company data,” he continues.

Professional software publishers are already beginning to incorporate these technologies. 3D modeling professionals such as Autodesk and French Dassault Systems They’ve been talking about “generative design” for years. Adobe, the champion of graphics software (Photoshop, Illustrator, AfterEffect, etc.) also gave AI a head start last fall during its latest conference.


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